• What is the reason behind targeting individuals aged 25-85 with a middle to upper-middle-class income?
• I selected this 25-85 age range because although home textiles are a necessity for every household, people within this demographic are the primary decision makers for home purchases. In this demographic includes young homeowners, newly married couples, renters looking for stylish yet affordable home décor. Older individuals who prefer comfort, tradition and premium materials
• What makes IndiGenius Linens stand out from other brands offering the same service?
• We have changed the name to Punjab Maple Looms and my product integrates both Indian craftsmanship and indigenous inspiration making it unique, unlike Walmart or Canadian tire which offers mass produced and limited quality textiles. From my product customers will get high-quality products at reasonable price and giving them customizable choices standout my product and combination of physical store and e-commerce ensures a broader reach.
• What are the possible challenges you consider when competing with other retail stores in Terrace?
• Firstly, Walmart and Canadian tire are big companies, and they can offer budget friendly options so pricing strategies must ensure affordability without sacrificing quality. Secondly Introducing a new brand in a market is not easy thirdly managing shipping, import taxes and inventory will be crucial for maintaining profitability. Lastly since IndiGenius linens is a new business so gaining customer trust will take time
• How will you manage to generate profit while offering discounts for businesses?
• IndiGenius linens will offer wholesale pricing for hotels, Airbnb hosts and decorators while ensuring healthy margin, by offering loyalty programs and referrals will encourage bulk buyers and they will get discount especially large volume buyers get progressive discount ensuring profitability within higher order values.
• What are your strategies to increase customer engagement through social media campaigns and collaboration with influencers?
• I will highlight the craftsmanship and cultural value behind our product through Instagram reels, moreover by collaborating with Indigenous community through coast mountain college and community events will lend a helping hand towards customer engagement.
• What materials are you using, and how are they eco-friendly?
• Punjab Maple Looms linens will use cotton, linen and bamboo fabrics which are natural breathable and durable, we will prioritize organic cotton, and our manufacturers follow sustainable production methods ensuring minimal water waste and ensure ethical labor used in their manufacturing departments.
• Will you sell special or seasonal designs to keep customers coming back?
• Yes, we will launch limited-edition collections for seasonal and festive themes such as Diwali linens, Spring/ summer collections and Indigenous art inspired designs and there will be new arrivals section as well.
• How does your pricing compare to other brands selling similar linens? Will customers have to pay extra for custom designs?
•    Well direct sourcing from Indian manufacturers allows us to offer premium quality at competitive price, and the price will be cheaper than the Walmart and other brands offering with higher in quality. Although custom made and limited-edition items will be slightly higher priced due to craftsmanship and exclusivity. Basic customization like monograms, small embroidery 10 to 20 $ dollars, color themes, size variations 30$.
• How will you ship products, and can people outside Terrace buy from you?
• Customer in Terrace can choose store pickup or local delivery and orders will be shipped via Canada post and FedEx with standard and express delivery options and for the future expansion I am planning to ship to US and international markets.
• Are you planning to sell in big stores or just small local shops?
• In the starting point the focus will be on our physical and online stores, if we got a good deal then we can put our stuff in winners and other boutique home décor stores in Canada.

Investors FAQ’s

What measures will you take to resolve the negative cash flow in Years 1 and 2?

We plan to manage early negative cash flow through lean operations, including minimal staff, controlled inventory, and smaller warehouse space. We will offer pre-orders to generate upfront revenue, seek small business and negotiate flexible payment terms with Indian suppliers.

What market research supports your revenue growth projections, especially in Terrace, BC?

Our projections are based on a combination of local surveys, peer reviews, and a growing demand for eco-conscious, culturally inspired home décor. In Terrace the market for this business is very low as there are low choices for example Walmart, Canadian tire, winners and they offer very simple and costly products, We are pretty sure as we have talk to people if they got option would they choose that type of brand and everyone welcomed it.

If your social media marketing strategy doesn’t work what is your plan B?

We are not totally relaying upon social media as we have considered local radio as well to promote our business, Additionally by distributing pamphlets in news paper would be considered as well.

How will production be scaled to meet increased online demand?

For the growing demand in Terrace and Canada we have considered to store our products in warehouse which are available in Terrace at quite prices and in future we are planning to hire people who will be only responsible for catering problems for the online orders.

What are the biggest risks and how will you manage them?

Risks include import delays, fluctuating currency rates, and uncertain marketing ROI. We plan to mitigate these through supplier diversification, buffer stock, stable pricing, and multi-platform marketing strategies.

What kind of financial clarity can investors expect?

We provide detailed financial projections with milestone targets and scaling strategies. Our break-even is forecasted in Year 3, and we aim for profitability with a 150% net income growth from Year 2 to Year 3.

Customer FAQ’s

What certifications verify the eco-friendliness of your linens?

Our linens are sourced from Global organic textile standard certified and OEKO-TEX which is a registered trademark of the international association of research and testing in field of textile and leather technology we use only these suppliers from India , ensuring they are organic, safe and environmentally responsible.

How user-friendly is your online store for customizing products?

Our website will offer an intuitive customization from, live previews of product designs, and a help chat feature with 24*7 online support system for real time assistance, furthermore each section for bedsheets, curtains, table covers etcetera by the size and type will be defined in the sections n user-friendly way.

Will individual customers receive the same level of service as bulk buyers?

Absolutely! Every customer receives full attentive service, personalized order confirmations, and the option for custom packaging additionally there will be handwritten thank-you notes as well for shopping with us. Lucky customers will receive gift cards as well.

What is your return policy?

We will offer a 14-day return policy for most of the items. Defective and Damaged products will qualify for a full refund or for new item. Custom orders may be eligible for store credit if the item matches the requested specs.

What materials are used, and can I customize items like curtains?

Our suppliers will use premium Indian cotton and pure linen. Curtains and other items can be customized in size, color, and design to suit your space.

Will I find enough product info for eco-conscious shopping?

Yes! Product listings include materials details, sustainability certifications, care instructions, and the story behind each design, we are fully committed to transparency.