- What is the reason behind targeting individuals aged 25-85 with a middle to upper-middle-class income?
- I selected this 25-85 age range because although home textiles are a necessity for every household, people within this demographic are the primary decision makers for home purchases. In this demographic includes young homeowners, newly married couples, renters looking for stylish yet affordable home décor. Older individuals who prefer comfort, tradition and premium materials
- What makes IndiGenius Linens stand out from other brands offering the same service?
- My product integrates both Indian craftsmanship and indigenous inspiration making it unique, unlike Walmart or Canadian tire which offers mass produced and limited quality textiles. From my product customers will get high-quality products at reasonable price and giving them customizable choices standout my product and combination of physical store and e-commerce ensures a broader reach.
- What are the possible challenges you consider when competing with other retail stores in Terrace?
- Firstly, Walmart and Canadian tire are big companies, and they can offer budget friendly options so pricing strategies must ensure affordability without sacrificing quality. Secondly Introducing a new brand in a market is not easy thirdly managing shipping, import taxes and inventory will be crucial for maintaining profitability. Lastly since IndiGenius linens is a new business so gaining customer trust will take time
- How will you manage to generate profit while offering discounts for businesses?
- IndiGenius linens will offer wholesale pricing for hotels, Airbnb hosts and decorators while ensuring healthy margin, by offering loyalty programs and referrals will encourage bulk buyers and they will get discount especially large volume buyers get progressive discount ensuring profitability within higher order values.
- What are your strategies to increase customer engagement through social media campaigns and collaboration with influencers?
- I will highlight the craftsmanship and cultural value behind our product through Instagram reels, moreover by collaborating with Indigenous community through coast mountain college and community events will lend a helping hand towards customer engagement.
- What materials are you using, and how are they eco-friendly?
- IndiGenius linens will use cotton, linen and bamboo fabrics which are natural breathable and durable, we will prioritize organic cotton, and our manufacturers follow sustainable production methods ensuring minimal water waste and ensure ethical labour used in their manufacturing departments.
- Will you sell special or seasonal designs to keep customers coming back?
- Yes, we will launch limited-edition collections for seasonal and festive themes such as Diwali linens, Spring/ summer collections and Indigenous art inspired designs and there will be new arrivals section as well.
- How does your pricing compare to other brands selling similar linens? Will customers have to pay extra for custom designs?
- Well direct sourcing from Indian manufacturers allows us to offer premium quality at competitive price, and the price will be cheaper than the Walmart and other brands offering with higher in quality. Although custom made and limited-edition items will be slightly higher priced due to craftsmanship and exclusivity. Basic customisation like monograms, small embroidery 10 to 20 $ dollars, color themes, size variations 30$.
- How will you ship products, and can people outside Terrace buy from you?
- Customer in Terrace can choose store pickup or local delivery and orders will be shipped via Canada post and FedEx with standard and express delivery options and for the future expansion I am planning to ship to US and international markets.
- Are you planning to sell in big stores or just small local shops?
- In the starting point the focus will be on our physical and online stores, if we got a good deal then we can put our stuff in winners and other boutique home décor stores in Canada.